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At CGA we have a simple aim – to provide our clients with the most complete on trade picture. This blog also aims to do this, keeping you up to date with our latest offerings in the trade press, as well as extra insight on the issues that interest our team of On Trade experts. For more information about CGA, visit our website www.cgastrategy.co.uk

Thursday 27 October 2011

Hydes and Wychwood offer Halloween treats

New craft beers are on offer from Hydes to mark both Halloween and Bonfire Night.



The Manchester brewer has named its 4.4% ABV Halloween brew Hubble Bubble. Its 4% ABV ‘Guy Fawkes’ beer is called Bright Spark.



Hydes’ Marketing Director David Safiruddin said: “We have always had a great response to our crafted themed beers and in producing these two we aim to further build on that proven success.”



Meanwhile, Wychwood Brewery is making sure that it doesn’t miss out on Halloween fun. The Oxfordshire brewer is holding its own Halloween Fair at Wychwood Brewery on Monday 31st October. It will include pumpkin carving and other spooky entertainments.



Both Wychwood’s flagship beer, Hobgoblin, and its famous mascot will be lifting spirits at the Bram Stoker International Film Festival in Whitby and the Sneaky Experience in Leeds on 31st October. The Sneaky Experience will feature ‘ghoulish films’ that will be recreated in ‘stunning detail at a secret location’.



Hydes Brewery was established in 1863. Its brews include Hydes Original, 1863, Amber Smooth, XXXX Strong Ale and others.



Wychwood Brewery officially came into being in 1990 when the Eagle Brewery was renamed Wychwood after the ancient medieval Wychwood Forest which borders Witney.



Wychwood’s beers include Hobgoblin, King Goblin, Wychcraft and others. Its seasonal beer for October is Wizard’s Staff.



www.hydesbrewery.co.uk



www.wychwood.co.uk