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At CGA we have a simple aim – to provide our clients with the most complete on trade picture. This blog also aims to do this, keeping you up to date with our latest offerings in the trade press, as well as extra insight on the issues that interest our team of On Trade experts. For more information about CGA, visit our website www.cgastrategy.co.uk

Monday 30 January 2012

Brooklyn Blasts in at £4 per half-pint


A 9% abv beer, Brooklyn Blast, is on limited sale in UK pubs and bars.



The sweet-tasting ale is another offering from craft beer specialists Brooklyn Brewery.



The Cornerhouse in Manchester is one of the venues selling Brooklyn Blast. The venue has previously stocked Brooklyn Brewery’s flagship product – Brooklyn Lager.



Talking about Brooklyn Blast, Bar Manager Chris Ball said: “We don’t actually sell it in pints, because of its abv, but we do sell it at £4 per half, which is a little high, but it’s honestly the lowest we can go in order to make any money back at all.”



Chris added: “The reactions from customers have mostly been great, although given the price-tag not that many people have been persuaded to try it. We do get a lot of passing trade that we know aren’t likely to go for a product like Brooklyn Blast, but those who come here for something a bit different appreciate that we have it.”



Brooklyn Brewery was founded in 1988. Its beers are distributed in 20 countries.



The brewery’s seasonal beers include Black Chocolate Stout, Monster Ale and Pumpkin Ale amongst others. It plans to quintuple overall capacity at its brewery by 2013.



www. brooklynbrewery.com



www.cornerhouse.org



Tuesday 17 January 2012

Innserve reward the delivery of the perfect pint

A superbly kept cellar could scoop a £1,000 prize in a national competition launched by drinks dispense specialists Innserve.



The Best Cellar Award rewards pride and passion in cellar management and drinks dispense. It focuses on the journey from barrel to glass and the elements that lead to a flawless pint.



Judges will take into account: cellar management, line cleaning and cellar regime, understanding of how a cellar works, clean glassware, a commitment to training staff and the desire to always serve the perfect pint.



Speaking to The Morning Advertiser, Steve Lakin, Innserve’s business development manager, said: “Every year the awards seem to attract more interest, we are anticipating 2012 to be no exception.”



Mr Lakin added that the growing success of the competition is due to the fact that many appreciate the recognition that serving a great beer affords.



The awards are supported by a fictional gent called Rupert Lovebeer who sports both a suit and tie and a pint of fine ale.



Rupert will help award the six top prizes to be won of £1,000 - three nationwide prizes of £1,000 for The Best Cellar and three nationwide prizes of £1,000 for The Best Newcomer.



There are 42 prizes overall to be claimed, including 18 regional prizes of £200 for the Best Cellar and 18 regional prizes of £200 for the Best Newcomer.



Winners also receive a plaque and certificate.



Innserve supplies, installs and maintains drinks dispense systems throughout the UK.



The competition closing date is 25th May.



http://www.innserveltd.co.uk/competition



Friday 13 January 2012

Rhythm of the night


The party season is over, and we’re back at work and back to counting down the days until we can go back in to the pub / bar / club guilt-free (or, indeed, with some money in our pockets after the coin-fest that is the festive season – a time when I, personally, treat the bankroll like it’s out of a board game – see also: holiday spends). If you’re in this situation, I’ve compiled a story of a night out using songs.
Feel free to comment with your own additions - there were a lot of tracks that didn't make the cut.
A little weekend whimsy - enjoy!

1)      Jens Lekman – A Man Walks In To A Bar
Starting out slowly and relaxed – that’s the place you want to be in when you’re about to enjoy a ‘beer and a bowl of peanuts’ (to quote Jens), isn’t it? That’s about as far as this song’s lyrics goes in terms of relating to the subject at hand, as ‘the bar turns in to a spaceship and the bartender gives him a haircut’. Turns out it was a joke.

2)      Wham! -  Club Tropicana
After that nice, slow, relaxed start, Club Tropicana is the bar you’ve actually just gone in to, although not very realistic, as apparently all the drinks are free and it sounds as if the weather is nice and it’s full of celebrities.


3)      The Housemartins – Happy Hour
After that dreamland of Club Tropicana where the drinks are free and everyone is famous, we’re a little bit more down to earth with Happy Hour by The Housemartins (you know, Fatboy Slim’s old band). Incidentally, Paul Heaton from The Housemartins / Beautiful South has recently became the landlord of one of my local watering holes.

4)      Stereophonics – The Bartender and the Thief
Anyway, now you’re in the bar and you’re going up to the bar to get your drink, so who do you have to speak to? The bartender of course. Another song that has the right title and little else to do with the general theme (and it’s the best song about a bartender I could think of)

5)      Belle & Sebastian – Dear Catastrophe Waitress
You might have gone to a nice bar or restaurant for your drink, where they come to your table and wait on you hand and foot (what a treat). Naturally, be wary of the catastrophe waitress or your drink could end up all over you (reminds me of the time I worked in a restaurant and dropped a prawn cocktail down a woman’s back, oops).



6)      Rupert Holmes – Escape (The PiƱa Colada Song)
     Of course, what else are you going to order when you finally decide what to have!? There are loads and loads of songs that feature drinks, so I had to be quite strict in order to not turn it in to a bit of a binge. Also includes one of my favourite lines from a song, ‘I’m not much in to health food, I am in to Champagne.’ 



7)      Brand New – Soco Amaretto Lime
This might be something you’d like to try in the future, if you haven’t already. And I’d dare you to casually say the name of the drink to your bartender or waitress, as if you say it all the time. ‘A Soco, Amaretto, Lime please’ – I can near guarantee that whoever you ask will say ‘pardon?’
This song is the much needed dip that all great setlists need to calm the audience down in preparation for the build-up to the end.

8)      Rihanna – Cheers (Drink To That)
So you’ve got your Pina Colada, you’ve got your Soco Amaretto Lime… Prost! If you’re in Club Tropicana, Rihanna is probably letting her Irish Whiskey sink in. There’s a party at the bar, everybody put your glasses up.


9)      Los Campesinos! – You! Me! Dancing!
This is what usually happens when you’ve had a couple of pina coladas and you’re having a good time (mainly in Club Tropicana, I’d imagine). Incidentally, this song is featured on no less than TWO adverts for beer, and nearly went on more.

10)   Whiskeytown – Bar Lights
Wasn’t sure where this one could be shoehorned in (there was no way I was omitting it, it’s superb), so it’s dedicated to when the lights flash in a loud bar to signify last orders.
“The bar lights and the liquor, and the way all the bottles they shine
Well, I got five more dollars, drink another, you’ll feel fine”
Usually the way you feel at last orders, isn’t it?

11)   Semisonic – Closing Time
The original ode to the bar or club closing! Who hasn’t been to somewhere that’s spun this one as the final song of the evening? Let’s ignore the bit that says
“Closing time, one last call for alcohol so finish your whiskey or beer,
  Closing time, you don't have to go home but you can't stay here.
As that would ruin the song that’s coming up next. This is the warmer for the stormer that is…

12)   Bluetones – After Hours
I’ve only ever been to one lock-in before, where stopped charging for drinks and essentially started to just use the bar area as their living room. It was brilliant. Unfortunately, it wasn’t anything like the video to this song (have a look if you get a minute).

13)   Vanessa Paradis – Joe Le Taxi
A latecomer to the party, as recommended by our CEO, Jon Collins, if you’re heading home, take a (Joe Le) Taxi. And make sure it’s a legal taxi (Driver & Vehicle Agency for more information). Wouldn’t recommend the taxi driver Vanessa sings about, as I’m sure the lyrics say he likes a sip of Rum (you can check all the facts on drink driving at Drinkaware)


14)   Gomez – Hangover
You probably shouldn’t be going out and drinking so much that you’re waking up with a big head, but if you do, then this one is for you (Drinkaware, for the facts). Another song whose name doesn’t quite match up to the rest of the song, but if you are feeling delicate, Ben Ottewell and Tom Gray’s vocals will soothe you a treat.

15)   Arctic Monkeys – Fluorescent Adolescent
The most tenuous of all these choices, mainly because it includes the line ‘this bloody mary’s lacking the tabasco’. Bloody Mary – featured on Leeds bar ‘Nation of Shopkeepers’ Sunday menu as ‘breakfast of champions’. Amen.
To hear the playlist in full, click here.