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At CGA we have a simple aim – to provide our clients with the most complete on trade picture. This blog also aims to do this, keeping you up to date with our latest offerings in the trade press, as well as extra insight on the issues that interest our team of On Trade experts. For more information about CGA, visit our website www.cgastrategy.co.uk

Thursday 22 December 2011

Hydes lets loose Racey Rudolph

A festive ale has been launched by Hydes to sit alongside its familiar seasonal brew - Rockin Robin.


Hydes describe Racey Rudolph as ‘a spicy, malty beer.’ It has an abv of 3.5%. The Manchester brewers add that it is ‘full of warming malt winter flavours.’


David Safiruddin, Marketing Director, said: “Craft ales have grown from strength to strength in 2011, and these will be two fabulous beers to close out the year with.”


Both Racey Rudolph and Rockin Robin are on sale throughout the Hydes pub estate.


Hydes is owned and managed as a family business. The brewing side includes a commitment to craft ales.


The Hydes brewing dynasty began in 1863 when Alfred and Ralph Hyde acquired a small brewing concern from their grandfather. Hydes found a home at the Queens Brewery Site, Brooks Bar, in Manchester city centre.


Its other beers include Hydes Original, Amber Smooth, XXXX Strong Ale, Goalden Drop craft ale and a range of others.


Friday 9 December 2011

Ex Housemartin becomes a landlord

Paul Heaton, famous for singing in The Housemartins and The Beautiful South, must be bracing himself for Happy Hour jokes after his decision to buy a Salford pub.



The singer and songwriter has explained that taking on the Kings Arms is a practical move on his part. He rehearses and records in the room upstairs. In addition, his partner, Zena, will get involved in the theatrical side of the pub’s activities.



Paul has taken the licensing exam but doesn’t plan to run the pub on a day-day basis. He will, though, stamp his identity on the Kings Arms.



Paul told the website Manchester Confidential that the subject of crisps is dear to his heart. He is keen to sell KP, Tyrrells, Seabrook crisps, along with others from small operators. The revival of Seabrook’s Spring Onion flavour is high on his wish list.



Despite bringing his own flavour to the pub’s character, Paul stressed that he would not change any of the pub’s popular and well-established features. Responding to comments on Manchester Confidential, Paul said: “We have no intentions of changing anything other than what we have to. The staff are integral, so they'll stay”



He plans to play gigs at the Kings Arms and last year showed his support for local pubs. His ‘Pedals and Pumps’ tour saw him embark on a 20-day cycling tour, performing at a different pub most nights.


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As a star of The Beautiful South, Paul released a number of songs about pubs and drinking including ‘Old Red Eyes is Back’, ‘Liar’s Bar’and ‘Look What I Found in my Beer’. The Beautiful South split up in 2007, blaming ‘musical similarities’.




www.studiosalford.com