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At CGA we have a simple aim – to provide our clients with the most complete on trade picture. This blog also aims to do this, keeping you up to date with our latest offerings in the trade press, as well as extra insight on the issues that interest our team of On Trade experts. For more information about CGA, visit our website www.cgastrategy.co.uk

Thursday 22 December 2011

Hydes lets loose Racey Rudolph

A festive ale has been launched by Hydes to sit alongside its familiar seasonal brew - Rockin Robin.


Hydes describe Racey Rudolph as ‘a spicy, malty beer.’ It has an abv of 3.5%. The Manchester brewers add that it is ‘full of warming malt winter flavours.’


David Safiruddin, Marketing Director, said: “Craft ales have grown from strength to strength in 2011, and these will be two fabulous beers to close out the year with.”


Both Racey Rudolph and Rockin Robin are on sale throughout the Hydes pub estate.


Hydes is owned and managed as a family business. The brewing side includes a commitment to craft ales.


The Hydes brewing dynasty began in 1863 when Alfred and Ralph Hyde acquired a small brewing concern from their grandfather. Hydes found a home at the Queens Brewery Site, Brooks Bar, in Manchester city centre.


Its other beers include Hydes Original, Amber Smooth, XXXX Strong Ale, Goalden Drop craft ale and a range of others.


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