Innserve reward the delivery of the perfect pint

A superbly kept cellar could scoop a £1,000 prize in a national competition launched by drinks dispense specialists Innserve.

The Best Cellar Award rewards pride and passion in cellar management and drinks dispense. It focuses on the journey from barrel to glass and the elements that lead to a flawless pint.

Judges will take into account: cellar management, line cleaning and cellar regime, understanding of how a cellar works, clean glassware, a commitment to training staff and the desire to always serve the perfect pint.

Speaking to The Morning Advertiser, Steve Lakin, Innserve’s business development manager, said: “Every year the awards seem to attract more interest, we are anticipating 2012 to be no exception.”

Mr Lakin added that the growing success of the competition is due to the fact that many appreciate the recognition that serving a great beer affords.

The awards are supported by a fictional gent called Rupert Lovebeer who sports both a suit and tie and a pint of fine ale.

Rupert will help award the six top prizes to be won of £1,000 - three nationwide prizes of £1,000 for The Best Cellar and three nationwide prizes of £1,000 for The Best Newcomer.

There are 42 prizes overall to be claimed, including 18 regional prizes of £200 for the Best Cellar and 18 regional prizes of £200 for the Best Newcomer.

Winners also receive a plaque and certificate.

Innserve supplies, installs and maintains drinks dispense systems throughout the UK.

The competition closing date is 25^th May.

http://www.innserveltd.co.uk/competition